Turns out we had this in common: No one, looking at either of us as a young man, would ever have guessed we could achieve the success - and the extraordinary life - that each of us has.

John's story: John was the kid everybody worries about, using his considerable energies in all the wrong ways, running with a bad crowd, running a lifestyle that could have ended in jail or the morgue. A passion for basketball taught him about visualization, and he decided early on to make a change. Fast-forward a few years and he's piloted Indiana's ReMax franchise to a $1.2 billion-sales year. He moves on to build 3 other multi-million-dollar companies. John is one of the experts featured in the film and book The Secret. Living now in San Diego, California, John may be familiar from sharing his expertise with millions of viewers on Larry King Live, The Ellen DeGeneres Show, and many other media venues worldwide.

Murray's story: Murray is a business turnaround guru and consultant who has launched or revived 14 highly successful businesses. He has also helped thousands of other business owners increase revenues, profits, and value. Murray too lives in San Diego. With John, he co-founded OneCoach, the world's fastest-growing provider of small-business coaching services. Turns out he is really, really good at looking at a business, diagnosing its problems, and seeing how to fix them. So you would never guess that this author's childhood was impacted by a learning disability so severe that he barely ever read a book himself — or that his first job had him cleaning the sewers a hundred feet below the city streets!

But knowing isn't enough:
You have to integrate these two pathways to success, and then make a daily practice of the steps along the pathway,
to REWIRE YOUR BRAIN for success!

If you don't know how to do this, it's not your fault! We've never seen anyone teach these practical but powerful steps before. That's why we decided to share what we know in The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life.

Because, here's what we figured out— we had each, without knowing it, taken the steps that we now call The Neural Reconditioning Process™. And when YOU learn those steps, you'll be ready to imprint your brain's power center with a new set of instructions, and hold your focus. Then your brain will be ready to make your "dream business" a reality. Success will be inevitable.

So part of The Answer comes straight out of neuroscience — the latest research about the brain. After all, making money is simply the result of doing the right things in the right order. You may completely "get" the truth of the mind's unlimited power to visualize and attract success in whatever enterprise we desire in our lives. The missing step is EXACTLY how you link that powerful engine to the "wheels on the ground." This is what our book offers — and beyond just showing you, we give you concrete steps that you can practice, so it becomes "second nature" to stay focused, to do the right things, every hour of every day!

"The right things in the right order." Just what ARE these "right things"? Well, that's what's in the other part of our book — the "wheels on the ground" part. Because, while your brain needs to be prepared, at a deep, intuitive level, to recognize opportunities, your business needs the right structure to grab, leverage and maximize these opportunities. The Answer shows you strategies for success. Through it all, there are dozens of case studies — people just like you, and their businesses — stories where our first-hand knowledge will give you real-life illustrations.

Vision, Focus, Action

• Gap Analysis
• Revenue Plan
• Sales Process Map
• The Strategic Core of Your Business

Your Ideal Customer

• Why Demographics Is Not Enough
• Psychographics
• Identify the Decision Makers

Innovating Your Business

• Your Customers' Hot Buttons
• Matching Wants with Solutions
• The Creative Power of Brainstorming
• Extraordinary Is Mandatory
• Identify the Benefits That Make a Difference

Finding Your Business's DNA

• Unique Selling Proposition: Your DNA
• A Powerful Benefit Statement—Not Feature Statement
• Engage with Emotion, Justify with Logic
• Prioritize the Benefits

Reaching Your Ideal Customer

• Choose the Right Distribution Channel
• How to Calculate Your Customer's Lifetime Value

In our final chapter, Thinking Big, we describe the characteristics of Big Thinkers. In addition to seeing the big picture, Big Thinkers are passion-driven. The Answer shows you how you can learn to see your own "big picture" and pour the power of your mind into your own passion. But the other key genius of Big Thinkers is — they maximize their strengths by building a team of others who are strong where they themselves are not. These are key people within their business, but also outside — Big Thinkers delegate, they ask for help. They have mentors, coaches, they use MasterMinds to guide them in their lives and in their business decisions. The way we see it,

We are so convinced of the power of a strong team — that's why we’ve created a very special package of bonus incentives for The Answer. Jump on this, share The Answer with your team, so that together you can overcome any obstacles and accomplish your dreams of financial freedom and an extraordinary life – and get the incredible bonuses listed below, to help you grow your business even faster!

How will you spend your life? That's the ultimate question. If you feel like your business is sucking away all your time and energy, and you're still just spinning your wheels… Well, that's not how it's supposed to be. The Answer will show you how to put your business on the fast track — so you can buy back your time, spend more time with your family, spend more time traveling, spend more time doing the things that create balance in your life.

Of course, just reading a book won't grow your business or change your life. You have to do the work. But work is a lot easier when you're confident that you know what to do — that you have the plan and the action steps that will zoom your life forward — that you have The Answer!

A business that isn't growing is dying. A steady flow of new clients is what keeps every business healthy, and our exclusive report, Attract More Clients: The Fundamentals, shows you how to identify and draw more of your ideal clients to your business. They're the clients who buy more, come back often, and refer other people just like themselves!

Excerpted from our comprehensive Attract More Clients program, this exclusive report will get you and your business on track immediately with a steady stream of new business!

This program extends what you learn in your Personality Profile and Assessment to help you immediately boost your revenues! You'll get a customized report (complete with audio, transcript and worksheet) that will show you how to dramatically increase your productivity – by up to 16 times!

Giving you specific steps, tailored to your assessment results, the Income Acceleration Program shows you how to:

• Use your strengths to attract more clients to your business
• Minimize your weaknesses to increase your daily productivity
• Immediately begin generating more revenues, and more profits
• Find out where you thrive, and then create those conditions for yourself
• And much more!

To your success!

John & Murray