America is in the Fight of its Life with an Enemy it Cannot See:
OneCoach Founders Have The Answer to Overcome the Recession Mindset
Business-growth experts and entrepreneurs John Assaraf and Murray Smith have co-authored "The Answer" to show people in business how to recreate their economic reality, grow any business and access unlimited abundance.
San Diego � May 7, 2008 � America is in the fight of its life. Corporate America's melt down and subsequent increasing unemployment rates, mortgage foreclosures and the fall of the dollar all point to a national recession. But a downturn doesn't mean everyone has to suffer. Business growth experts John Assaraf and Murray Smith have co-authored a new book titled "The Answer: Grow any Business, Achieve Financial Freedom and Live an Extraordinary Life" to show entrepreneurs how to recreate their own economic reality, so they can achieve business success under any circumstances. "The economy is a projection of our collective subconscious and we are creating this economy which is attracting more negativity in our lives than is necessary," says Assaraf. "Everyone is so busy listening to the gloom and doom perpetuated by the media and pulling back their businesses accordingly. But this very mindset is what's causing our economy to slow down. Right now, while we're in a recession, is actually the best time to start a business or get serious about growing an existing business." Assaraf and Smith share their expertise in quantum science and the art of business growth in "The Answer." Scheduled for nationwide release on May 20, 2008, "The Answer" combines their wisdom and insight to show entrepreneurs how to apply the Law of Attraction and practical, proven strategies, to build a dream business and access unlimited abundance. "What's worsening the economic situation are our own beliefs," says Smith. "People are feeling fears, doubts and anxieties about their financial future and security. We are all being bombarded with negative news, which is typical of an election year. The media over-emphasizes the negative so that the candidates can talk about how much better things will become when they're elected. But this negativity is fooling us into spending less, which causing the economy to slide. That's why we wrote �The Answer,' to show businesspeople the specific, step-by-step actions to take in order to build their ideal business, regardless of the economy." Combined, Assaraf and Smith have built 17 businesses over the last three decades. As best friends for 23 years, in 2005 they decided to come out of retirement to devote the balance of their lives to helping other business owners succeed. Together, they developed a business-growth system and launched OneCoach, a company that provides access to a suite of business growth resources including coaching, best practices and networking to help other businesses grow. So far, they have succeeded in helping more than 3,500 business owners in 33 countries increase their sales, revenues and profits. "The Answer" provides a framework for sharing their wisdom and experiences with millions of other people who want to build their own dream businesses and live the life they want. Using cutting-edge research in brain science and quantum physics, "The Answer" shows readers how to navigate away from the traditional business mindset and transcend into a new 21st century look at business success. The book allows the reader to redirect the power of the brain and understand how the universal laws of life can be used to succeed in business. For example, chapter two explores how the world works on the smallest scale, also known as quantum mechanics. From this subatomic perspective, scientists conclude that everything is energy, including thoughts. "The Answer" explains how to apply the laws of quantum science to growing any business. One of the solutions Assaraf and Smith offer is the Neural Reconditioning Process™, described in chapter seven, which consists of these steps: create a vision, develop positive affirmations, identify emotional anchors, create a vision board, meditate and use neuro-technology. Assaraf and Smith assert that reconditioning the brain is half the battle toward creating abundance and the other half is knowing the right strategies and taking the right actions, in the right order. Chapter 11 of "The Answer" outlines how business owners can identify the ideal customer, moving beyond traditional demographics, to behavioral traits and psychographics. This way of approaching business allows entrepreneurs to understand the wants and needs of consumers, understand their decision-making process, and innovate their product or services to yield the highest results. Assaraf and Smith offer numerous case studies to demonstrate how this small shift can lead to big results. Assaraf and Smith believe that everyone has the ability to live a highly successful life, both personally and in business. "The Answer" helps people take ownership of their lives and their businesses. The authors offer personal anecdotes as well as case studies, interactive exercises, and a step-by-step plan to help business owners get the most out of their experience. "There is a difference between being committed to your success and being interested in your success," says Smith. "If you are interested, you will do what's convenient. If you are committed, you will do whatever it takes. Any reader who follows the step-by-step process outlined in 'The Answer' will experience an enormous life transformation and reach an exceptional level of living." Title: The Answer Subtitle: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life Authors: John Assaraf and Murray Smith Genre: Business & Economics/ Motivational Release Date: May 20, 2008 ISBN: 1-4165-6199-4 Publisher: Atria Books Price: $25.95 U.S./ $29.99 Canada Official Web Site: http://dev.ralphseibert.com/readtheanswer.comAbout The Authors
Murray Smith is a business turnaround guru and consultant who has launched or revived fourteen highly successful businesses and helped thousands of other business owners increase revenues, profits and value. With John Assaraf, he is cofounder of OneCoach, the world's fastest-growing provider of small-business coaching services. He lives in San Diego, California.
For media inquiries, please contact Hanin Khaireddin at 858-792-1250 ext. 106 or via e-mail at HKhaireddin@OneCoach.com.